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Hammer Run “Always On The Run”

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SUPRA took Jim Greco’s signature skate shoe and reinterpreted it on a lightweight, running-influenced sole. Dubbed, the Hammer Run, the shoe features a comfortable, streamlined design built for life on the go.

413 EDITION SKYTOP II “SAMIKAZE”

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Chad Muska’s Skytop IV From SUPRA

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The Chad Muska signature Skytop legacy continues with the much-anticipated pre-release of the Skytop IV. Skytop purists will love the return to the high top style, and the subtle allusions to its ancestors, but that’s where the familiarity ends because there’s little else about the shoe’s radical design that is common to anything, even its own groundbreaking heritage.

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The Pink Party 2013 Recap

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SUPRA Joins Elyse Walker In The Fight Against Cancer With The Pink Party Society

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Los Angeles, CA—SUPRA has joined Elyse Walker in the fight against cancer by creating a limited edition, Pink Party Society to commemorate this year’s annual Pink Party, hosted by Anne Hathaway, on October 19, 2013. All proceeds go to the Cedars-Sinai Women’s Cancer Program at the Samuel Oschin Comprehensive Cancer Institute.

“I started the Pink Party,” said Elyse Walker, “in honor of my mother, Barbara Feder, who was diagnosed with stage-four ovarian cancer at the age of 40. Her diagnosis was terminal; she never had a chance to benefit from early detection or any of the numerous new therapies being tested today. I am committed to giving every woman the opportunity for early detection and treatment.”
Shortly after the Pink Party’s inception, Walker approached friend and SUPRA co-founder, Angel Cabada, with the opportunity to participate in the annual charity event. This will be the fourth year in which SUPRA has created a limited edition shoe to support National Breast Cancer Awareness Month (October) and participated in the Pink Party.

“I’ve been fortunate to have a lot of strong, talented, and passionate women in my life,” Angel said, “and through my friend Elyse I saw how much she, and many others, suffered losing their loved ones. My partner and the designers at SUPRA all agreed we needed to do something to support the fight against cancer, so we did what we do best: we made a shoe that we felt would stand out and help raise awareness in the sneaker community.”

SUPRA chose to honor this year’s event with the Society high top, the tallest silhouette in the SUPRA catalog. Because of its bold design and striking colorways it’s a favorite among celebrities, artists, and athletes. This limited edition style is outfitted with pink camouflage nylon and pink pony hair straps.

The Pink Party Society will be available at fine SUPRA retailers worldwide starting October 4, and then online at suprafootwear.com starting October 21. For more information about the Pink Party charity event, visit pink-party.org.

GOLD FINGER Print Release

“Gold Finger”
18 x 24 inches
Limited Edition of 100
Signed by Chad Muska
7 color silkscreen, crafted in Los Angeles using the finest paper and archival inks.
All prints are embossed with the PCP seal, numbered and exclusive to Poster Child Prints, validated by a certificate of authenticity.
$100
Available now at Poster Child Prints

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  • Instagram

    • New white Bleeker just dropped on the site! Let us know what you think #supra #shoeoftheday #413LA
    • @suprafootwear partnered up with @elysewalker in the fight against breast cancer creating a limited edition Pink Party Skytop to commenerate this years annual event. Available now at www.factory413.com or come see us at the new storefront @thestraye !
    • #tbt to the early Supra days
    • Looking for a new gym shoe? Or just a shoe to walk to the bar in? We got you covered with the all new Hammer Runs from @suprafootwear. #supra #hammerrun #413LA
    • New from Los Angeles based @ashburyeyewear . Clip-on Vacation shades with Carl Ziess lens and hand crafted acetate frame now available on www.factory413.com #carlzeisslens #413LA #100%UVB
    • #FBF To the Stubb's Skytop collab we did. Who still has there hands on these✋?! #413LA #skytop4ever #supra #skytop
    • Trippy Tuesdays in your Skytop IV's #skytop4ever #skytop #413LA
    • @themuska getting the low down on up and coming shoe line @clearweatherbrand. The latest project from skytop designer @j_brubaker. Check back for these when they hit the store in November!
    • We're releasing all things Supra cheetah out into the wild. These select styles now 75% off and won't last long! #supra #413LA #Atom #owenmid #womenskytop #kidsskytop
    • The all new Supra Wolf is the next step up from the always popular KR3W Franklin boot. Get yours now at factory413.com!
#supra #shoeoftheday #413LA #wolf
    • #TBT to one of the shops favorite 413 editions ever made "Skytop II Black Flag". What will we think of next? #413LA #skytop4ever #skytop #supra #413edition
    • It's hotter than Rick Ross in a North Face outfit and we know you don't wanna leave your house for the next 24 hours so use code: STAYCOOL and get 50% your entire order at factory413.com!

Online only. Not valid in store or on previously marked down items #beatdaheat #413LA #dontsleep
    • In case you forgot about the @broken_homme x @factory413 collab we still have a few pairs available! #brokenhomme #americanmade #413LA
    • @hennessee showing @cabadasss the summer '15 collection from Kr3w and Supra. What styles would you like to see more of in the future? #supra #kr3w #413LA
    • Details like no other in the all new Society II's. #supra #society #shoeoftheday #413LA
    • If you haven't had a chance yet come by and check out our whole new line of BLK/MTL candles. 
Available now at our fully remodeled retail location @thestraye. Or visit us online at factory413.com
    • We are proud to introduce STRAYE - an all-new retail concept housed in our 413 S. Fairfax location. The next evolution of the 413 concept, STRAYE offers a tightly curated selection of designer apparel and footwear in a completely renovated and expanded space. Follow @thestraye to stay updated on all the latest events, exhibitions and product releases at the space. 
For our current customers and fans, don't trip - Factory 413 will continue to operate as usual, bringing you the latest in Supra products and limited editions in addition to a rotating selection of complementary brands and accessories.
    • Grey tumbled leather Skytop IV 💯! #skytop4ever #skytop #413LA #shoeoftheday #supra
    • Sky II Tuesdays! You asked, we delivered with all new Skytop II's now in the shop and online. #skytop4ever #skytopII #ponyhair #tumbledleather #413LA #supra
    • Regram from @themuska. Check the website. We just got stocked up on 3 new styles of Skytop II's! #skytop4ever #skytop #413LA
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