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413 EDITION SKYTOP II “SAMIKAZE”

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Chad Muska’s Skytop IV From SUPRA

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The Chad Muska signature Skytop legacy continues with the much-anticipated pre-release of the Skytop IV. Skytop purists will love the return to the high top style, and the subtle allusions to its ancestors, but that’s where the familiarity ends because there’s little else about the shoe’s radical design that is common to anything, even its own groundbreaking heritage.

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The Pink Party 2013 Recap

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SUPRA Joins Elyse Walker In The Fight Against Cancer With The Pink Party Society

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Los Angeles, CA—SUPRA has joined Elyse Walker in the fight against cancer by creating a limited edition, Pink Party Society to commemorate this year’s annual Pink Party, hosted by Anne Hathaway, on October 19, 2013. All proceeds go to the Cedars-Sinai Women’s Cancer Program at the Samuel Oschin Comprehensive Cancer Institute.

“I started the Pink Party,” said Elyse Walker, “in honor of my mother, Barbara Feder, who was diagnosed with stage-four ovarian cancer at the age of 40. Her diagnosis was terminal; she never had a chance to benefit from early detection or any of the numerous new therapies being tested today. I am committed to giving every woman the opportunity for early detection and treatment.”
Shortly after the Pink Party’s inception, Walker approached friend and SUPRA co-founder, Angel Cabada, with the opportunity to participate in the annual charity event. This will be the fourth year in which SUPRA has created a limited edition shoe to support National Breast Cancer Awareness Month (October) and participated in the Pink Party.

“I’ve been fortunate to have a lot of strong, talented, and passionate women in my life,” Angel said, “and through my friend Elyse I saw how much she, and many others, suffered losing their loved ones. My partner and the designers at SUPRA all agreed we needed to do something to support the fight against cancer, so we did what we do best: we made a shoe that we felt would stand out and help raise awareness in the sneaker community.”

SUPRA chose to honor this year’s event with the Society high top, the tallest silhouette in the SUPRA catalog. Because of its bold design and striking colorways it’s a favorite among celebrities, artists, and athletes. This limited edition style is outfitted with pink camouflage nylon and pink pony hair straps.

The Pink Party Society will be available at fine SUPRA retailers worldwide starting October 4, and then online at suprafootwear.com starting October 21. For more information about the Pink Party charity event, visit pink-party.org.

GOLD FINGER Print Release

“Gold Finger”
18 x 24 inches
Limited Edition of 100
Signed by Chad Muska
7 color silkscreen, crafted in Los Angeles using the finest paper and archival inks.
All prints are embossed with the PCP seal, numbered and exclusive to Poster Child Prints, validated by a certificate of authenticity.
$100
Available now at Poster Child Prints

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“Transitions” By Chad Muska

Please join me for this very special night in Los Angeles.
Love, Chad

TransitionsEvite

FOR IMMEDIATE RELEASE

“Transitions” By Chad Muska

New Image Art is pleased to announce “Transitions,” the first solo show from professional skateboarder, designer, and artist, Chad Muska. “Transitions” opens at New Image Art on Saturday 06/01/13.

Chad Muska comes from a long tradition of professional skateboard artists (Mark Gonzales, Ed Templeton, Chris Johanson, Natas Kaupas, and Neil Blender, among others) who have devoted their lives, both on and off the board, to a journey of creativity and discovery. The title of Chad’s first show, “Transitions,” is a word that not only stems from the curved surfaces skateboarders ride on in pools, parks, and ramps, but it’s also a reference to the skateboard lifestyle which is defined by movement from place to place, and from one state of mind to the next.

“The show represents a lot to me,” Chad said. “It’s about the struggles I’ve been going through in life and what’s next after being a pro skater, something that I’ve done my whole life. Transition is a universal idea that everyone can relate to whether you skate or not, but it’s strongly connected to the roots of skateboarding which is about bending the world to your will and making it ridable—a world without transition is a world that is dull and flat.”

Chad’s new style appears at first to be a huge departure from the graffiti and wheat paste art he’s been known for in skateboarding for years. These new minimal pieces are heavy and stark, constructed from steel, concrete, and other industrial materials, and contain elements that are redolent of Mark Rothko, Richard Serra, and Anselm Keifer. They’re serious, yet they retain a playfulness that speaks directly to the mind of a skateboarder—there’s a movement and a work-in-progress element throughout the show that echoes the spirit of skateboarding which has always been a lifestyle devoted to the journey, not the destination.

“Skateboarders, look at metal and concrete already as objects of artistic expression,” Chad said. “It’s like a canvas. And now the mediums that I’m using are metal and concrete. It’s so funny, but that’s why I think I’m attracted to these materials: because I’ve spent my entire life looking at the concrete sidewalk that I’m riding down.”

The opening reception for “Transitions” is at New Image Art on Saturday 06/01/13 and runs until 06/22/13.

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For our current customers and fans, don't trip - Factory 413 will continue to operate as usual, bringing you the latest in Supra products and limited editions in addition to a rotating selection of complementary brands and accessories.
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    • @unif Contrast Highs made with 100% canvas upper and rubber toe caps now available. #contrasthigh #unif #heatfoyofeet #413LA
    • Vintage black sleeveless tees along with many other new arrivals by @unif up on the site today #unif #sleeveless #beenhigh #413LA
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