September 2009


Restocked | TUF Series & Crocs

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TUF restockWe just received our reorder from Supra in four of the more popular Skytop and Vaider styles:

Skytop | TUF Black

Skytop | Black Croc

Vaider | TUF Black

Vaider | TUF White

All sizes are available – click the above links to purchase the shoes now in our online shop, or cruise by 413 Fairfax to pick up a pair in person.

Steve Aoki | “I’m In the House” ft. [[[Zuper Blahq]]]

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We’re a little late on this one, but thought we should show some love and post up 413/Supra homeboy Steve Aoki’s new track featuring the “mysterious” [[[Zuper Blahq]]] (Will.i.am?). Dope production and some rad visuals – killing it, Steve! Check out the video and be sure to hit up Steve’s page for more dancey goodness.

413 has Aoki’s signature model – the Supra Strapped in the limited “Wildlife” colorway – in stock now. Grab a pair from the online shop. Image after the jump. I More

1986 Lamborghini Countach Wireframe

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The wire-frame Lamborghini Countach pictured here might look like a computer rendered image, but it is actually a handmade installation fabricated entirely out of 10mm steel rods.

Installation artist Benedict Radcliffe spent four months creating the Lambo in his workshop before applying the flouro orange powdercoat and putting it on display at various locations throughout the UK, including in the lobby of one boutique London hotel where it was spotted by KR3W and Supra higher-ups during a recent business trip.

A full feature on the piece, as well as images of some of Benedict’s other works, can be found at Jalopnik.

More images after the jump.

I More

Hotdogs & Handrails

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413 homeboys Ashbury Eyewear took a trip up to Big Bear with their snow crew for Saturday’s “Hotdogs & Handrails” comp and ever-so-kindly documented the event with about a million photos… Thanks, Lance!

Check the post at Ashbury’s site.

Diddy in the TK Society

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Diddy 2

Fashion’s Night Out happened a couple of weekends back, and had everyone putting on their finest for a night on the town. Diddy was no exception, attending the event in NYC wearing the purple suede TK Society, matching leathers, and vintage Cazal 603′s. Looking good, Puff.

413 still has a pair or two of these in stock in the online shop, and more TK colorways will be releasing very soon. We also have a serious selection of vintage Cazal eyewear that will be hitting the site in the coming weeks. Stay up on the blog for more info.

More pics and a vintage Bad Boy performance after the jump. I More

Skytop Preview

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The dudes over at Sneaker Freaker got an exclusive preview of three new Skytop colorways set to release in the near future. The tonal grey and black colorways keep things tough and simple, while the red/black patent joints bring the flash.

Stay tuned to the blog for info on release dates and availability. Check the original post on the Sneaker Freaker site. I More

    • Limited Valentines #vaider available now at factory413.com
    • #heartbreakerII Heartbroken
    • #heartbreakerII #society #supra Available 2-11-12 in store at noon!!!
    • #kr3w Jack Black Striped denim. Cotton lining for those cold winter days. Available at factory413.com
    • #heartbreakerII  ..02-11-12..
    • #society #heartbreakerII ready and waiting Feb 11th.  10 more days and they can be yours!!
    • #vaider valentines day quick strike. Dropping soon...
    • #skytopIII Midnight blue wrinkled available now!!!!
    • In case you forgot... #skytop chili reds
    • #Blindside hooking it up with a shop deck. Hyped! @takasaki666
    • You know what #ruby loves? Treats. You know what people love? Discounts. Additional 30% off all KR3W apparel in store today only!!!
    • #heartbreakerII coming soon...
    • #skytop #skytopIII Black Distressed Canvas new arrival!
    • New #society midnight blue
    • @maxhardy hookin it up with the first pair of chili reds #skytop and #vaiders
    • Olive Ripstop #vaider #society out today!!
    • Get those chili red jams dropping tomorrow at factory413.com !!! #skytop #societymid
    • New window display coming soon!!
    • Stacks on stacks on stacks #supra #suprafootwear #heartbreaker2
    • The brains behind #suprafootwear @instabroseph @adamtcontreras. Sorry had to blur out the back wall