FACTORY 413 | BLOG » 2011

June 2011

413 Edition | Skytop “Liberty”

June 27th, 2011

The Fourth of July is right around the corner, and in commemoration Independence Day we have teamed up with Supra to bring you the Skytop “Liberty”. The latest 413 Edition features an all-canvas upper in a bold red, white and blue colorway evoking the image of the star spangled banner, complete with oversized embroidered stars on the shoe’s upper cuff. As usual, this 413 Edition release will be limited to 413 individually numbered pairs worldwide, and are exclusive to Factory 413 in the U.S. Available this Saturday, July 2 at noon in-store, followed by an online release at 3pm PST. Official copy from Supra and additional images after the jump. I More

KR3W Denim Co. | F’11 Look Video

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June 22nd, 2011

KR3W unleashed the video lookbook for the Fall 2011 collection yesterday and one word comes to mind: Mayhem. Some of your favorite 413 staffers participated in the shoot – see if you can recognize any from behind the masks.

KR3W Denim Co. | F’11 Preview

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June 17th, 2011

The new Fall ’11 collection from KR3W can be now be viewed in it’s entirety over at kr3wdenim.com. The lookbook images were shot a few months back in the California desert and feature a few past and present Factory 413 employees. New KR3W will be arriving soon, stay tuned to the site for more details on availability. I More

413 Edition | Summer Solstice Pack

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June 13th, 2011

June 20th is the summer solstice and officially the longest day of the year. The latest 413 Edition offering draws on the night and day concept with two contrasting versions of the Society Mid: Sky blue with sunshine detailing representing the day, and midnight blue with dusk grey detailing representing the night that follows. Strictly limited to 413 sequentially numbers pairs of each colorway, the Summer Solstice Pack will be offered exclusively through Factory 413 in the U.S. beginning on Saturday, June 18th. I More

Quickstrike Release | Puerto Rican Day Parade Vaider

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June 10th, 2011

Tomorrow is the National Puerto Rican Day Parade, a particularly big deal in New York City (the main parade takes place along 5th Avenue), and it’s surrounding boroughs. In honor of the occasion Supra has worked up the Vaider silhouette in the colors of the Puerto Rican flag. Featuring red leather uppers, royal & white round laces and a red, white & blue spotted outsole, the shoe is almost as loud as the hundreds of parties that will be happening tomorrow night. Factory 413 will have just 36 pairs available for sale beginning tonight at midnight in the online shop. I More

Muska Gets Up w/ Cyrcle Crew

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June 8th, 2011

A few days back Chad teamed up with the Cyrcle crew to paint Barracuda’s wall on Melrose. AJL produced a great edit documenting the occasion which can be viewed below. Enjoy the video, and for more images and other rad features be sure to check out the page of AJL Studios.