July 2011


Revok / Rime / Roid “Perseverance” at KNOWN Gallery

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Revok / Rime/ Roid "Perseverence" @ Known Gallery

Our good friend Revok, along with Rime and Roid will be featured in an upcoming show titled “Perseverance” at KNOWN Gallery. The show opens on Saturday, August 20th. We’ll see you there.

Minds Behind the Supra Skytop | HBTV Feature

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The ever popular Hypebeast just released a video featurette titled: “Minds Behind the Supra Skytop”. The edit features Supra Design Director Josh Brubaker and 413′s own Chad Muska providing insight into the design of the iconic shoe, now in it’s thrid iteration. Enjoy the vid and check out the full Hypebeast write up here.

Fall 2011 Supra | New Estate Collection Releases

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Skytop - MIA Black

Three new releases just arrived from the Supra Fall ’11 Estate collection: The Skytop MIA Black (think Miami Dolphins colors with a bunch of black full grain leather), the Society Mid Black TUF Pack (Black TUF uppers with a contrast white gird pattern), and the Cuttler Red Canvas (think Heartbreaker on the Cuttler silhouette). We have limited quantities available so grab them while they last. I More

Revok + Angel Cabada Present NOCTURNE | Limited Edition Box-set for MOCA

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Available now in-store and online is the exclusive NOCTURNE box-set from Revok and Angel Cabada. A collaborative project featuring never-before-seen imagery across a variety of print formats, NOCTURNE was created as a joint project between the two friends with additional support provided by KR3W Denim Co. Limited to just 150 individually signed units, the first copies were exclusively available at the MOCA Geffen Center Bookstore, with the remaining units now available for purchase here in the shop. A truly unique and limited piece, this box-set will sell out fast and is not to be missed. Hit the jump for the official press release as well as high-res images of the project’s contents. I More

SUPRA Zumiez Couch Tour 2011

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Some fresh video footage of the Supra Couch tour. Check out our homie Dirty’s site for more fresh goods!

Skyop III North American Release at 413 | Recap Video & Photos

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This past weekend 413 played host to Supra’s North American release of the Skytop III. Levi Maestro rolled through to collect footage and some choice interview material from Supra Design Director Josh Brubaker and Chad Muska regarding the design and concept behind the all-new Skytop silhouette. The daytime event here at 413 featured a laid-back backyard bbq vibe, complete with a food truck (Flat Iron killed it!), beer courtesy of Corona and a grip of motorcycles parked in the alley. The party carried on into the evening with a VIP reception at Trousdale in Hollywood featuring music by Kelly Cole and none other than the Muska himself. Check the jump for a few recap images and head over to Supra’s site for the full roll. I More

    • #KR3W snap-backs by #starter available now at factory413.com
    • Check out the homie #retna. New piece at the LALA gallery in downtown Los Angeles
    • #vaider #skytop New Spring Arrivals
    • #skytop Spring Arrivals at factory413.com
    • 2-11-12
    • Limited Valentines #vaider available now at factory413.com
    • #kr3w Jack Black Striped denim. Cotton lining for those cold winter days. Available at factory413.com
    • #heartbreakerII  ..02-11-12..
    • #society #heartbreakerII ready and waiting Feb 11th.  10 more days and they can be yours!!
    • #skytopIII Midnight blue wrinkled available now!!!!
    • In case you forgot... #skytop chili reds
    • #Blindside hooking it up with a shop deck. Hyped! @takasaki666
    • You know what #ruby loves? Treats. You know what people love? Discounts. Additional 30% off all KR3W apparel in store today only!!!
    • #heartbreakerII coming soon...
    • #skytop #skytopIII Black Distressed Canvas new arrival!
    • New #society midnight blue
    • Olive Ripstop #vaider #society out today!!
    • Get those chili red jams dropping tomorrow at factory413.com !!! #skytop #societymid
    • New window display coming soon!!
    • Stacks on stacks on stacks #supra #suprafootwear #heartbreaker2