Blog


Fall 2011 Supra | New Estate Collection Releases

1 Comment

Skytop - MIA Black

Three new releases just arrived from the Supra Fall ’11 Estate collection: The Skytop MIA Black (think Miami Dolphins colors with a bunch of black full grain leather), the Society Mid Black TUF Pack (Black TUF uppers with a contrast white gird pattern), and the Cuttler Red Canvas (think Heartbreaker on the Cuttler silhouette). We have limited quantities available so grab them while they last. More

Revok + Angel Cabada Present NOCTURNE | Limited Edition Box-set for MOCA

Comments Off

Available now in-store and online is the exclusive NOCTURNE box-set from Revok and Angel Cabada. A collaborative project featuring never-before-seen imagery across a variety of print formats, NOCTURNE was created as a joint project between the two friends with additional support provided by KR3W Denim Co. Limited to just 150 individually signed units, the first copies were exclusively available at the MOCA Geffen Center Bookstore, with the remaining units now available for purchase here in the shop. A truly unique and limited piece, this box-set will sell out fast and is not to be missed. Hit the jump for the official press release as well as high-res images of the project’s contents. More

SUPRA Zumiez Couch Tour 2011

Comments Off

Some fresh video footage of the Supra Couch tour. Check out our homie Dirty’s site for more fresh goods!

Skyop III North American Release at 413 | Recap Video & Photos

4 Comments

This past weekend 413 played host to Supra’s North American release of the Skytop III. Levi Maestro rolled through to collect footage and some choice interview material from Supra Design Director Josh Brubaker and Chad Muska regarding the design and concept behind the all-new Skytop silhouette. The daytime event here at 413 featured a laid-back backyard bbq vibe, complete with a food truck (Flat Iron killed it!), beer courtesy of Corona and a grip of motorcycles parked in the alley. The party carried on into the evening with a VIP reception at Trousdale in Hollywood featuring music by Kelly Cole and none other than the Muska himself. Check the jump for a few recap images and head over to Supra’s site for the full roll. More

You’re Invited | Official Skytop III North American Release Party

Comments Off

You are cordially invited to the official North American release event for the Supra Skytop III. Muska and the rest of the team will be on hand to sign posters and new Skytop III’s, with other special guests and DJ’s rolling through over the course of the event. Free food will be on hand for all with cerveza courtesy of Corona for those over the age of 21.

As a special bonus to 413 customers, anyone who purchases a pair of Skytop III’s on the day of the event will receive a free pair of “Fairfax” shades in gloss black while supplies last.

New Item | 413 Premium Blank Tee

Comments Off

We are proud to introduce you to our new premium cut-and-sew tee, the 413 Premium Blank. Our new basic tee features a long, slightly oversized fit. Each piece is cut and sewn in L.A. from a medium-weight premium cotton, after which we send them off to a local wash house to be dyed and treated resulting in slightly faded out colors and a soft, broken in feel. The 413 Premium Blank is now available in three colors – White, Lead, and Black – at our storefront on Fairfax as well as in the shop.

    • Limited Valentines #vaider available now at factory413.com
    • #heartbreakerII Heartbroken
    • #heartbreakerII #society #supra Available 2-11-12 in store at noon!!!
    • #kr3w Jack Black Striped denim. Cotton lining for those cold winter days. Available at factory413.com
    • #heartbreakerII  ..02-11-12..
    • #society #heartbreakerII ready and waiting Feb 11th.  10 more days and they can be yours!!
    • #vaider valentines day quick strike. Dropping soon...
    • #skytopIII Midnight blue wrinkled available now!!!!
    • In case you forgot... #skytop chili reds
    • #Blindside hooking it up with a shop deck. Hyped! @takasaki666
    • You know what #ruby loves? Treats. You know what people love? Discounts. Additional 30% off all KR3W apparel in store today only!!!
    • #heartbreakerII coming soon...
    • #skytop #skytopIII Black Distressed Canvas new arrival!
    • New #society midnight blue
    • @maxhardy hookin it up with the first pair of chili reds #skytop and #vaiders
    • Olive Ripstop #vaider #society out today!!
    • Get those chili red jams dropping tomorrow at factory413.com !!! #skytop #societymid
    • New window display coming soon!!
    • Stacks on stacks on stacks #supra #suprafootwear #heartbreaker2
    • The brains behind #suprafootwear @instabroseph @adamtcontreras. Sorry had to blur out the back wall
  • Join The Conversation

    Archive